MailChimp goes beyond email marketing and launches support for Facebook ad campaigns

 In Email Marketing, Social Media

 MailChimp goes beyond email marketing and launches support for Facebook ad campaigns.

This is brilliant news for social media marketing. Not just for those who want to do it themselves, but also for agencies that manage your social media and Facebook advertising for you.

support for Facebook ad campaigns

MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. For the first time in its long history, the company is going beyond email marketing. They are launching a new tool that lets its users create Facebook ad campaigns. This will be completed right from the existing MailChimp dashboard. How cool is that?

The company may be best known for its email platform, but as a company spokesperson noted, its mission goes way beyond that. MailChimp wants to become a holistic marketing platform for businesses (and I would expect that at some point in this process, it’ll change its name to reflect that). As mobile, social, and messaging become more important, that means MailChimp needs to go where its users’ target audience is — and the one place these users definitely are is on Facebook.

Mail Chimp

As MailChimp notes, 16 percent of its more than 15 million users are e-commerce companies. This  is an increase of 46 percent over the last year. Almost half of MailChimp’s current revenue comes from exactly these customers. Given that many of these companies are probably already using both MailChimp and Facebook Ads, there are some clear synergies here.

If you’ve designed an email newsletter in MailChimp, then the process of building Facebook Ads and campaigns will  be familiar.

Unsurprisingly, MailChimp will let its customers use their email lists to target their existing fans and customers. But it will also allow them to target a Facebook “lookalike audience” that has characteristics that are similar to existing MailChimp subscriber lists. As well as simply targeting a specific audience on Facebook.

MailChimp will not charge its users any fees on top of Facebook’s usual costs (which start at $5 per day for the click-based ads). The service provider also allows them to track their campaigns right inside of their existing MailChimp dashboards.

.

.

WE CAN HELP WITH ALL YOUR EMAIL MARKETING STRATEGIES. WHETHER IT IS COMPLETE SOCIAL MEDIA MANAGEMENT, PAID ADS OR GENERAL ADVICE. CONTACT US TO DISCUSS HOW WE CAN HELP YOU. CLICK HERE FOR OUR EMAIL MARKETING SERVICE

.

 

Source

Recommended Posts

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.