Interesting Email Marketing Stats -Infographic to Blow Your Mind

 In Email Marketing

Interesting Email Marketing Stats -Infographic to Blow Your Mind

Though social media is a useful tool that is increasingly acquiring importance when it concerns digital marketing, there is no guarantee that your consumers will have a Facebook, Snapchat, or Twitter accounts. On the other hand, one thing that you can be pretty sure of is that they will have an e-mail account! And that is something that can actually work to your advantage.

While most companies are already devoted to a solid e-mail marketing technique, I know that a couple of organisations are still humming and awing over whether it is worth their time and money! Still not convinced that email marketing is the way to go? AfterOffers has created an infographic that provides a wealth of info on email marketing. Check it out and see if it doesn’t get you excited to prepare your next project.

Let’s look at a few of the stats crucial for B2B marketers.

Key Statistics on Email Marketing:

1. Transactional emails get 8x the opens and clicks of other kinds of email and can generate 6x the earnings

.2. 53% of e-mails are now opened on mobile phones (so keep them mobile-friendly! )

3. 23% of readers who first open an email on a mobile phone re-open it later on.

4. 82 %of business utilize e-mail marketing innovation.

5. Customisation assists enhance click-through rates by 14 %and conversions by 10%.

6. Customisation enhances deal rates 600%.

7. 95 %of business that utilize marketing automation are doing email marketing.

8. Compared to Facebook or Twitter, email marketing is 40x more efficient for getting new consumers.

9. Email marketing has an ROI of 3800%!

10. Messages in e-mails are 5x most likely to be seen than those on Facebook.

11. 91 %of online adults use e-mail, and 61%usage it on a typical day.

12. Sending out two emails each month will net you the greatest open rates.

13. Segmented campaigns can earn 760% increase in profits.

14. Employees spend an average of about 13 working hours per week in their e-mail inbox.

15. Email customers are 3x most likely to share your material on social networks.

16. Email ROI is 28.5 %, compared to 7% for direct-mail advertising.

17. 50% of marketers predicted that their business would increase costs on email last year.

And there is more email marketing starts:

18. 74% of online marketers concur that customization increases engagement rates.

19. Opt for a Call To Action button rather of a text link– it can enhance conversion by as much as 28%!

20. 83% of B2B online marketers send out email newsletters.

21. Nearly 60 %of e-mail subscribers spend 10-60 minutes looking at marketing emails each week.

22. Online marketers see an average boost of 20%in sales due to customized web experiences.

23. Automated e-mail marketing improves open rates by 70.5% and click-through rates by 152%.

24. 53% of online marketers think continuous, personalized emails lead to moderate to considerable revenue effect.

25. Emails activated by behavior caused earnings to leap by 30% in 2014.

26. 56% of business use an email marketing supplier and are 75 % more prefer to purchase marketing automation software application throughout the next 12 months.

27. In 2013, customized promotional emails had 29% higher open rates and 41% higher clickthrough rates.

28. 72% of individuals would rather receive advertising material through e-mail, while 17% prefer social networks.

29. 24 % of visitors that find you through email marketing end up making a purchase, compared to 49% from online search engine and 0.59% from social media.

30. 90% of e-mail makes it to the recipient’s inbox, while just 2% of Facebook fans will see your updates in their newsfeed.

31. The variety of email accounts around the world is anticipated to increase to over 4.3 billion by the end of 2016.


We can help you gain more website visitors and ultimately leads and enquiries to increase sales for your business. Contact us here or call 01903 791660.



Interesting Infographics: Email Marketing Stats to Blow Your Mind

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