Is your website Google friendly?
Have you spent thousands of pounds on getting a website designed, built, laden with content and only to find that nobody is visiting your site? Are you getting visitors but nobody is actually buying from your site or making enquiries about your services?
Do you need sales from your website?
What is the point of having a website if nobody can find it?
Is your website Google friendly?
What makes a website Google friendly?
There are many many websites in the world, last count in the region of 1.1 billion. Search engines like Google, which has on average 90% of the internet search traffic, require a finite amount of time for their search algorithms to search all these websites to bring results that match a search inquiry To help search engines a website designer SHOULD manipulate the design so that it helps search engines to bring your site to the top of a relevant search. IF the website designer cannot do this, either their knowledge is not good enough or they have no inclination to do so, then they should partner a search engine optimisation (SEO) agency to help.
To help Google make your website searchable or Google-friendly, there are specific areas in a website that needs to have your keywords placed so that they can be found in searches online. This is where a website designer should have the knowledge to design a website to include these specific areas.
When the content of the site is added, these specific areas are then edited, completed and manipulated to help your website appear in searches online.
These specific areas are mainly as follows:
- TITLE tags
- Description tags
- HTML sitemaps
- XML sitemaps
- All images to be correctly labelled and named using ALT TEXT
This list is not the complete list, we have to have some secrets!
Website design issues affect if a site is Google friendly
However, the design of the website also requires awareness of what Google prefers. Google wants its search engine to be the best, and so far, if popularity is anything to go by, it obviously is. What they do not want is for people’s experiences to be poor. They want websites to produce the information that the searcher is looking for. So that when Google produces the search engine results, the visitors have confidence in knowing that the results provided are going to be correct. The higher up the results pages your website is, then the visitor(s) has confidence in knowing that your site is going to be what they are looking for.
So the User’s Experience (UX) is determined by the amount of time all visitors spend on your website. This is reflected by the “BOUNCE RATE” – if your site does not produce the information that people expect, they will quickly leave your site and go to a competitor’s site. The bounce rate is measured in percentages and an average site will be about 50%. This means that 50% of the site visitors are leaving the site quickly. Now, this might not be due to the information provided on the site but how it is presented.
It may be due to these issues with the design:
- The site navigation might be difficult to use.
- The homepage might be busy, full of confusing information and does not explain quickly what the site is about.
- There may be many boxes of information with short lines of say 3,4 or 5 words, some half words appearing across two lines; thus making it difficult to read.
- There might be NO content for readers to read, so not knowing what the site is about.
- It might be so much like a SALES site.
- No informative
- Too little content
- Too much content
- Font sizes too small, making it difficult to read…
- And the list goes on………….
So the design of the site is of paramount importance. The web designer cannot blame their ignorance of search engine optimisation!
Responsive web design helps a site be Google-friendly
User experience also dictates that websites should be responsive in design. What this actually means is that any website must be easily seen, the content read and easily navigated across a multitude of different mobile devices. These range from a mobile phone, tablets and laptops, as well as the usual desktop computer. Mobile searches, those conducted on mobile devices have now overtaken those done on desktop PCs. Google is actually looking into a rewarding responsive website in rankings, advising searchers in the result in ages, whether a site is a mobile friendly (responsive!). Check out this website to see if your website is responsive and how it look in different screen sizes.
Keywords are important in Google-friendly websites
How does a website know what your website, blogs, content is all about? KEYWORDS are how we tell search engines about our set. So if you are a company supplying promotional products to businesses for free giveaways, brand awareness, promotional products, promotional gifts; those words are your KEYWORDS. We use Google’s keyword planner to help decide which words to use across a website for each and every different customer. We want to use HIGH competition keywords, words that actually are used across Google on a monthly basis. Yes, it will be difficult, but we are then targeting our website, the blogs and content on it to QUALIFIED visitors. Qualified visitors are those looking for our services/products and are in a position to PURCHASE them.
So, if you are a promotional products company, according to Google Keyword Planner – the keyword Promotional Products has on average over the last 12 months, per month, 6,600 searches. The competition is HIGH, so we know that it is a highly competitive industry and keyword. Excellent. However, if you were to use the keyword Promotional Merchandise this would only have 1900 searches per month. Why not use the two? However, if you wanted to use the keyword Creative Promotional Items this has only 10 searches per month.
So, what this shows is that by optimising the website, you require keywords to really help promote the site and by choosing the correct keywords, will have a diverse effect on your rankings, your visitors – both the type and quantity and eventually your sales.
Content is an important factor for Google-friendly websites
Each website needs quantity, quality and bespoke content. Google wants websites to be different. 100% no duplication of content. Google expects content to be on every page of a site, to not only tell the visitor but also the search engine what the site is about.
As you have now read, keywords are important and need to be included in the content, not only in the Headings and Title tags but also in the content. Once you have chosen a keyword or keywords, then write your content about that keyword and its associated words.
Each content on a page should be around the 300 words mark.
If you are supplying items for sale, on an e-commerce site; do not just cut and paste the supplier’s information. Re-write it, so it’s bespoke, perhaps add more information and this will stand out in Google’s searches to that of every other website supplying the same product.
Make your content informative, helpful, interesting and fun; if applicable – so it helps with people wanting to SHARE or link to your content. This will help Google decide on placing your website higher than somebody almost doing exactly the same as you.
Now, TELL THE WORLD about your website; promote it:
- Blogs – once a month or more.
- Promote the blogs, your website, content across social media
- Write articles and promote across the internet
- Guest blog – but do not pay for it.
- Accept guest bloggers – but do not pay for them
- Add your site to FREE directories
- Do it regularly and often…..
- How regular and often….. talk to us in person 01903 250441!!
To see if your website is Google friendly, ask for a report, it’s FREE and with no obligation. We just want to help.
So, there are many reasons why your website, any website should be Google friendly.
If you need help in getting your website Google friendly, please contact a Retriever directly on 01903 521024 or fill in our Google friendly contact form.
[otw_shortcode_button href=”http://marketing.retrieverdigital.co.uk/acton/media/18911/get-your-free-inbound-marketing-consultation” size=”large” icon_position=”left” shape=”round” target=”_blank”] Get a FREE Inbound Marketing Consultation[/otw_shortcode_button]